Driving sales in Holi
With Holi fast approaching, this
would be the top most question before the retailers’ engaged in selling on
store fronts virtual or real. The answer is establish the connect as no other
way could be as effective than connecting with the spirit of festivity for
driving your sales. In countries like India the spirit of festivity will always
have its significance as we like to cherish it with our friends, families and
known ones. Because of scarcity of time
and our hectic life schedule we seek every opportunity to meet with friends and
relatives, to gift and also to show-n-share our buys which is provided by
festivals like Holi.
Get a connect
When it comes to selling,
retailers think colours, natural Gulals, ethnic wears and ingredient for foods
prepared on Holi are the things which can best be sold on Holi, what else?! But
you can sell fashion accessories like watches, sunglasses to cars, bikes,
mobile phones and anything you wish to sell off your store. The key is to get
the connect. You have to do the homework on what all you wish to sell, how you will
be communicating to your target customers.
Marrying the connect with Holi theme
The idea of marketing and
promotional activity should be to strike a match between the product you’re
selling with Holi. Holi being the festival of colours, you may well play around
your products in different colours supposedly depicting the positive aspects,
attitudes. Say for example green in Indian context is often associated with
feeling of love, friendliness and happiness. Similarly all other colours even
white and black for that matter has its significance, all you need is to marry the
colouring idea with the Holi theme.
Having said that, it is also
important to ensure that this message is not out of fervour and context as one
of the mobile major brand was selling its top brand with tagline of ‘Let’s Play
Holi This Diwali’ made by JWT India ad agency. You need a logical and rationale
way of representing your products. For this you must think on how to pick your words and message for
selling smart.
Is not it the materialization?
Absolutely not! Everyone likes to
stay connected to the roots and in India we do it by celebrating every occasion
with families, friends and in our wider communities across the nation. And by
adding some activity even if it’s a buying to an event or festival you are
definitely giving prominence to the festival. Those who are searching for a
product will anyways buy it sooner or later, by presenting your products in
sync with the festive spirit you are only adding sparkles to rejoice.
So go and soak your spirit in
colours and enjoy your sales too!
