If you look at the success of leading international companies you will notice that they are very clear in their vision. The areas of business they cover, they services they offer as well as the target group they cater, everything is predefined. As the business evolves, the vision, the objectives, task execution process everything is accordingly redefined so that there is clarity in thought and action.
If we notice we will realize that nothing in our business world is ever static; it keeps on changing in real time. The moment it stops changing, taking new shape, it starts waning. It is this clarity which should be given due space in creating the DNA for the companies on the basic parameters of transparency. Before the companies bring the transparency to their dealing with the customers they need to bring it into the team. Their professional ethics, organizational eco system has to be transparent. They should give equal growth opportunity for all its employees without any biases.
It is this transparency which is playing a big role in the development of business domains marked by uncertainty, products or services of lesser value to the customers. While talking about Indian market, especially retailing, we see the rampant malpractices, failed commitments, lack of standard retailing practices, absence of customer’s grievances’ redressal mechanism. These are the reasons which have led to growth of organized retailing. In fact the service providers addressing these very problems are playing crucial role in taking the retail industry to the next level.
At present nearly 8 % of India’s total retailing is organized. The share of organized eretailing has risen to 10% of this total organized retailing. This is a remarkable growth which can be attributed to the value delivered by the online retailers. Of these retailers, Snapdeal has been one of the eretailers which has successfully positioned itself as the pro-consumer. The success it has achieved in such a short time can be largely accounted to the transparency policy it has adopted. Right from choosing a deal to getting the discount, a customer knows exactly what price he or she has to pay to the merchant against the services or product. There are no hidden conditions or confusing deals which naturally help the customers to come to Snapdeal for authentic deal on best products and services.
Similar initiatives have been taken by another rising e-retailer, Flipkart. The growth of these retailers is a testimony to their commitment they make and deliver to their customer keeping the transparency at the core. We shall have to keep the essence of this transparency for healthy business ecologic system.
